Come & Say g’day global launch event 2022

Account Director

Event Management / Partner Agency Lead / Onsite Client Partner Lead

Agency: NVE Experience

In order to raise awareness of global tourisms reopening after COVID-19 and encourage travelers to visit Australia, Tourism Australia created an animated short film and launched it in New York in October 2022. The event, much like the film, showcased the best of the best of Australia. Bringing sights, sounds, smells and tastes from Australian vendors an immersive environment was created encouraging guests to journey from the coast to indigenous lands throughout the venue. Activations included iconic imagery from Australia incorporated into multiple photo moments, a aboriginal didgeridoo performance, food & beverage from Curtis Stone catering, native florals & greenery and the short films animated star “Ruby” incorporated playfully throughout the event.