Smirnoff NFL experiential Program 2022-23

Account Director

Event Management / Cross-functional Stakeholder

Agency: NVE Experience

As a part of the Diageo partnership with the NFL, Smirnoff had the opportunity to activate at local, regional and national events including NFL Kick-off, regular season games and the Super Bowl. NVE concepted, designed and created a tiered system of modular footprints: Tier 3 10x10 for local activations, Tier 2 10x20 for regional activations and Tier 3 up to a 30x30 for hero activations. Each footprint brought to life Smirnoff’s NFL Campaign to “Be the Cocktail Coordinator” in creative and engaging ways allowing consumers to experience Smirnoff cocktails, play games for prizes and interact with talent partners Anthony Anderson & Vernon Davis.

Talent Partners

Anthony Anderson, Vernon Davis