Something In The Water 2019

Event Manager

Event Management / Agency Management / Cross-functional Stakeholder / Lead Product Ordering / Safety & Security Liaison / Brand Talent logistics lead

Organization: adidas

In celebration of adidas relationship with Pharrell Williams, adidas sponsored a large scale activation at the 2019 Something In The Water Festival in Virginia Beach, VA with over 14k attendees over three days. The activation space included a full size custom built basketball court on the beach with free access/programming for the community & festival attendees. Additionally an adjacent footprint housed a dance competition with 10 local dance groups hosted by JaQuel Knight and Mette Towley with the winning group getting the chance to dance on the main stage at the festival. Attendees had the opportunity to receive a custom airbrushed tote by local artists, customize their own free pair of adidas slides and engage with multiple photo moments. In an effort to give back to the local community with even greater impact, adidas hosted local HBCU students for a mentorship session that Pharrell attended.

Talent Partners

Pharrell Williams, JaQuel Knight, Mette Towley, Trae Young, Nneka Ogwumike, DRAM, Pusha-T, A$AP Ferg & Ally Love