Legacy Basketball 2019

Event Manager

Event Management / Agency Management / Cross-functional Stakeholder / Brand Talent logistics lead

Organization: adidas

adidas Basketball launched a strategic effort provide access to the sport and to grow brand affinity and loyalty through a campaign to support Girls & Boys high school basketball programs in New York, Los Angeles and Chicago. 12 High Schools in LA, 10 in NY and 8 in Chicago selected adidas as their apparel and footwear sponsor. In return adidas was able to provide access to special events with adidas professional athlete partners, sponsored tournaments and mentorship opportunities.